E-COMMERCE APP

bookish

2023

ui/ux
NATIVE APP
VISUAL IDENTITY

Bookish is a bookshop app specialising in art related books. It takes its inspiration from small bookshops, independent publisher and small art projects and it aims to offer to those with an interest in art the possibility of finding every book they are looking for in a single platform.

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Bookish label on a bubble wrap package
Bookish app iPhone mockup: login screen and search screen

1/3 NATIVE APPLICATION

LOGO

ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.

iOS & MATERIAL 3

Bookish was designed following Material 3 and iOS guidelines. Here’re some examples of the main differences between these two design systems.

Bookish app mobile mockup: two payment screens comparing Material 3 and iOS systems
Three screens showing the use of Material 3 Design System
3 screens showing the use of iOS Design System
Bookish app mobile mockup: two delivery screens comparing Material 3 and iOS systems

2/3 VISUAL IDENTITY

LOGO

ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.

LOGOTYPE

The Bookish logotype consists of two elements, the letters and the asterisks. They are joined by different typefaces, Syncopate (asterisks) and Sensation (letters). The Bookish logo embodies simplicity and minimalism and the asterisks - a typographic sign used in the lettering - make it memorable and recognisable.

Bookish logo
Bookish logo applied on a white tape

PALETTE
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The main colour is electric blue, which is fit for both native systems and gives Bookish a modern touch. In the Android version, it has been used in its opacity. You can see the different shades of blue in the second picture.

LOGO

ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.

Bookish's colour palette
two screens compare the interfaces and buttons of Material 3 and iOS Design System

LOGO

ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.

TYPOGRAPHY

Android's default typeface is Roboto and now, with the latest Material 3 design system, it has become more flexible and easier to use, thanks to variable fonts and their five roles: Display, Headline, Title, Body and Label.


iOS's default typeface is San Francisco (SF),  a sans serif typeface that has an extensive range of weights, sizes, styles, and languages. Their family includes the SF Pro, SF Compact, SF Arabic, and SF Mono variants.

Roboto typeface sample
(SF) San Francisco typeface sample

ICONS

For Bookish project, I applied the downloadable Material 3 icon kit while for iOS I have used the SF Symbols library.

LOGO

ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.

Material 3 icon kit
SF Symbol library

3/3 PROTOTYPE

EXPLORE BOOKISH

Three user stories was selected to develop this prototype. Imagine: as a user, you need to be able to discover through the categories and buy the book. Try the functionalities to accomplish you task. 



You will navigate through:  
- the login process;
- see the suggested book in your home;
- Discover through the categories;
- add your book in the cart;
- complete your purchase;

LOGO

ASIDE’s logo talks through its simplicity. Reminiscent of a coin, it still has the materiality of a small penny in one's pocket, while symbolising a digital piggy bank.